Client appreciation parties are an incredibly effective way to quickly generate real estate leads and referrals.
Throwing a client appreciation party, however, can be a little stressful, especially if you’re worried that the event might not turn out the way you want it to. Here are some tips to help ease stress and ensure your party is a success.
- Think outside the box. Add an agenda or offer something helpful. For example, host a home renovation workshop or a craft party for families. Davelle Morrison of Bosley Real Estate Ltd., adds, “I like to keep my client appreciation parties casual and fun with great food and wine, and a set up that encourages mingling. I also try to provide unique entertainment that will promote conversation. For example, I hired a hand writing analysist. The guests loved her and chatted about her skill set during the event and after.”
- RSVP for two. Make sure you require guests to RSVP so you know how many appetizers, drinks, etc. you will have to provide. And make sure your guests know that they can bring a friend (more friends = more referrals and leads).
- Make yourself obvious! Not everyone will recognize you. Wear a name tag or even a special hat. Make it easy for everyone to know that you’re the host. Introduce yourself to all your clients and, especially, the guests they bring with them.
- Make your guests obvious. It’s a great idea to have name tags at the door. This will help you avoid any awkward encounters, if you suddenly forget a client’s name.
- Avoid getting stuck in your comfort zone. Don’t just chat with people you know well or are easy to talk to. Seek out and introduce yourself to those you don’t know.
- Have something of value you can offer to attendees. For example, distribute a bundle of helpful articles printed from your blog.
- Be the connector. Introduce people to others, and try to share something that might help them connect. For example, “Jan, meet Tom. I think you both have Boston terriers, right?” or, “Malcom, I’d like you to meet another wonderful client of mine, Jordan. Did you know that Jordan also likes to snowboard in the winter?”
- Have business cards with you. You will meet people who will ask for your contact information, and you don’t want to scramble for a business card or pen and paper.
- When you meet a hot prospect, try to schedule a listing appointment on the spot. Don’t leave it for later or say, “I’ll be in touch.”
- Add new contacts to your database the day after the event. Don’t let those cards just sit around until you’ve forgotten about them. The sooner you can enter them into your real estate CRM, the sooner you’ll be reaping the benefits of your event.
Of course, the most important thing is to be friendly and helpful. Be the go-to real estate expert people want to get to know. There’s no doubt that hosting a client appreciation event can be exhausting. But, it’s worth it!