Imagine you post something on social media. You get a few views and likes. But when you review your website analytics, not much has happened. Those post readers didn’t even visit your website, let alone become a genuine real estate lead for you.
Chances are, you’re not posting on social media just for fun. You want to attract more business. So how do you get more leads from your real estate social media marketing efforts?
Here are ten ideas worth trying.
- Ensure your profile includes a clear call to action When a prospect sees your post on Facebook or another social media platform and wants to learn more, they’re likely to click on your profile. That is especially true with LinkedIn. Does your profile position you as a go-to agent and contain a motivating call to action? At the very least, your contact information — including your agent website address — should be clear.
- Post updates from your blog Next to online socializing, the main reason people are active on social media is to get information. For real estate prospects, that typically includes tips on buying and selling a home. So, if you publish articles on your blog that prospects want to read — and you should! — post about that content on social media. Be sure to include a link that takes prospects to your real estate agent blog.
- Invite interaction and enquiries Would you do a listing presentation and not invite the prospect to work with you to sell their home? Obviously not. So, when you’re posting on social media, be sure to invite interaction and enquiries. For example, you can post a tip and ask for comments (interaction.) And you can post a message and invite people to get in touch with you (enquiries.)
- Share helpful tips and ideas On social media, prospects don’t want to know what you had for dinner (even on Instagram!) What they want are tips, ideas and advice that will help them make better real estate decisions. So, focus your posts on those kinds of topics. For example, you can share a recent client success story. That kind of social proof helps prospects who are looking for an agent. It makes them feel more confident about contacting you.
- Curate content from top publications You don’t always have to post your own content. As we explained in a recent blog post, content curation can boost your real estate social media marketing results — especially if you use an automated tool like Social Stream (an affordable add-on to our client referrals real estate marketing system.) Social Stream always allows you to share top content from publications like HGTV, while keeping prospects on your landing page.
- Post motivational quotations Inspirational quotes are so popular on social media the phenomenon is often studied by academics, as this Fast Company article The effectiveness is due, in part, to the fact that prospects will often associate the wisdom of the quotation with you. Regardless of why it works, motivational quotes get a lot of views on social media. So, be sure to include a couple in your real estate social media mix each month.
- Post regularly When prospects visit your social media profile, many will notice the last time you posted something. If that was nine months ago, they’re likely to assume that you’ve neglected your audience or, worse, are not a good marketer. Neither is an impression you want to make. Showing up regularly is a key to building relationships. So “show up” for your social media at least once a week.
- Interact with commenters When someone comments on your social media post, do you reply? You should. Studies show that a prospect is twice as likely to remember you and read more of your posts if you interact with them. So, take a few moments to reply to comments. Some of those people could be looking for real estate help.
- Thank sharers When someone takes the time to share your post with their friends and followers, it’s similar to a referral. They’re essentially endorsing your information and spreading the word about you. Those are people you want to thank, personally. You can do that in the comment section, but it’s much more powerful if you send them a direct message or email.
- Use lead-capture forms on your website This isn’t technically a real estate social media strategy, but it’s closely related. If you’re driving prospects from social media to your website, you want to make sure you grab those real estate leads. The challenge is most prospects who visit your agent website won’t call or email immediately — if ever. A lead-capture form captures more of those leads so you can follow up with them.
Are most of these ideas incorporated into your real estate social media marketing? If not, consider getting a Done-For-You Real Estate Marketing System that automates your social media marketing – enabling you to maximize lead generation from Facebook, LinkedIn, Twitter and Instagram.