Realtors: Why use Referral Marketing
17 August 2018
Let’s face it. Unless you have a real estate marketing system that includes done-for-you content for your blog and real estate social media, creating content yourself can be a challenge. It can be difficult to come up with good ideas. And it can be a real chore to write an article, or script and record a video, yourself.
While posting your own content is definitely recommended — (so keep doing that!) — there is a way to complement those posts that will save you time and boost your real estate social media results.
Content curation is simply posting a link to content created by others. You’ve probably done this several times before without realizing it’s a proven real estate social media marketing strategy. For example, you might have posted a link to a terrific article you think your target market will like, or an informative video you think they would appreciate.
So, instead of doing this on an ad hoc basis, consider adding content curation as a consistent part of your real estate social media marketing.
What are the benefits?
Overall, curated content will take your social media to the next level, helping you generate more real estate leads. It’s no wonder that the Content Marketing Institute included this strategy as one of the top trends in 2022.
But despite all the advantages, there are a couple of challenges with content curation. One, you have to find that great content — and you probably don’t want to spend hours scouring the internet for it. And two, some of the best content is behind paywalls or riddled with annoying pop-up ads.
The good news is, Morris Real Estate Marketing Group and IXACT Contact offers a way around those two roadblocks. It’s a service called Social Stream. In next week’s blog, we’ll discuss the particulars of this solution and how to put your content curation on auto-pilot, so stay tuned!