How to Build a Stellar Reputation as a Real Estate Agent

19 November 2019

By Darcia

Chances are, there are agents in your area who have a great reputation. You hear about them all the time. They’re the agents people rave about, admire, and recommend. They’re the agents who attract leads and real estate referrals, due in large part to their reputations. They’re the agents clients are eager to hire.

If you’re not one already, wouldn’t you want to be an agent like that?

The good news is, you can. There is actually a fairly simple roadmap to getting there.

Of course, you need to be good at what you do and do your best for clients. That goes without saying. But in addition to that, here are three steps to building your stellar reputation — and reaping the benefits of more real estate agent leads and referrals.

The first step is to decide who you want to build your reputation with. You might think, “Well, everyone!” But that’s like saying you want to travel to Europe and go everywhere. You need to be strategic and focus on those groups where a good reputation pays off the most. For many real estate agents, those groups are:

  • Your current and previous clients.
  • Your current and long-term prospects (i.e. the real estate leads you’re working.)
  • Real estate geographic farms you’re targeting.

You might also add business contacts in the local “home” industry, such as real estate lawyers, mortgage advisors, and contactors.

If you focus on any or all of those groups, you’re much more likely to see results in the form of increasingly more reputation-driven real estate leads and referrals.

The second step is to choose the right real estate marketing system.

It’s not enough to call or email occasionally, or send a Just Sold postcard. To get people to think of you as an agent worth working with and recommending, you need to keep in touch with a combination of personal messages and high-value content (such as a real estate direct mail newsletter.)

What a good real estate marketing system does is automate most of the stay-in-touch activities for you, so you don’t get buried in laborious marketing tasks. Such a system keeps you in front of prospects and clients every month, in a way that consistently builds your reputation with them.

Finally, the third step is to keep that system running. That means keeping your real estate CRM up to date, so you’re consistently reaching all the people you need to reach. It also means keeping the system working each month, in tandem with your own calls, emails and visits.

Follow those three steps and someday soon you could be the agent with the excellent reputation everyone is talking about. Why not start today? Morris Real Estate Marketing Group has a Real Estate Marketing Success System that’s right for you. We have helped thousands of real estate agents become the number one agent in their area, and we would love to help you, too. Contact a real estate marketing expert today.

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