17 August 2018
According to Dictionary.com, one of the main definitions of Confidence is “the feeling or belief that one can rely on something.”
So that begs the question…
Can you “rely” on your real estate marketing? Or, to put it another way, do you have confidence that your marketing will generate the real estate leads and referrals you need to build your business?
When you have confidence that your real estate marketing is working for you, that feeling spills over into other areas. For example, you’ll tend to have more confidence in your ability to sell properties, conduct listing presentations, work with clients, negotiate deals, and other activities that impact your success.
But confidence in your business often grows from how well your real estate marketing is helping you land new clients and listings. If you’re confident there, you’re probably confident just about everywhere else!
So how do you become more confident in your real estate marketing?
One way is to consider how most sellers choose a real estate agent. Do they answer ads? Do they call a number on a highway billboard sign? Do they say yes during a cold call?
If you’ve been in the business for a few years, you probably know that those tactics result in only a few new agent-client relationships. The truth is, the majority of sellers either choose an agent that has been recommended to them (a real estate referral) or one that they have worked with before (a repeat.)
Research by the National Association of Realtors confirms this. According to a roundup of their 2020 data, 68% of sellers found an agent through a referral, and 53% used the agent they previously worked with to buy or sell a home.
What does that tell you?
That’s obvious. If you want to have more confidence in your real estate marketing, focus on marketing that maximizes real estate referrals and repeat business.
In fact, “relationships” is the keyword here. Build better relationships with past clients and geo-farming prospects, and you’ll have more confidence in your real estate marketing — because your real estate marketing will work.