Break the real estate marketing mold

20 November 2015

By Morris Real Estate Marketing Group

break the real estate marketing moldWe are sharing a blog post that was originally published by our sister company IXACT Contact.

Dr. Seuss once said, “Why fit in when you were born to stand out?”  And this heartwarming advice certainly applies to real estate agents!  In a sea of REALTORS® all working to get the next listing, catching your prospect’s eye can be a challenge.  Let’s explore some tried and true methods for standing out from the crowd as a Realtor and getting more attention from prospects.

You know that there are other real estate professionals working in your city or town, and that’s ok!  Every person has a different set of skills and experience to offer clients, and there is room for all of us to reach success.  But the key is to do a good job of communicating your specific skills so that the right prospects and leads find you and choose you to be their agent.

Working in an industry notorious for unusual hours and long to-do lists, sometimes marketing efforts are not your first priority.  But without marketing effectively, how will you generate leads? Standing out from other Realtors requires that you market yourself properly, offer unbeatable service, and keep in touch with your prospects, and past clients.  Here are some of my favorite tips for how you can break the mold and stand out from all the other real estate agents in your town.

1. Know your audience.

Different home sellers and buyers have very different needs.  Some empty nesters are looking to downsize, growing families need a larger home, and young professionals may be looking for a trendy condo.  When you specialize in particular areas, you can become an expert and establish yourself as the go-to agent for your target demographic. It’s a powerful way to differentiate yourself from the other real estate agents in your city!

2. Build an online presence.

Buying or selling a home is one of the biggest decisions people make in their lifetime, so it’s obvious that they’d want to work with a reputable Realtor. In today’s digital world, prospects are most likely to turn to the internet to find a real estate agent. Your Realtor website is the first contact many prospects will have with you, so make sure it’s professional, informative, and captures leads automatically!

3. Provide unbeatable service.

Even after you’ve turned your lead into a client, it’s still important to strive to break the mold! Going above and beyond to give your clients a positive experience means that they’re more likely to recommend you to their friends and family. No matter how eye-catching your marketing is, it’s your genuine service that will make you stand out.

4. Don’t lose touch.

Your marketing efforts shouldn’t end after you hand over the keys!  Keeping in touch with your past clients by nurturing your relationships means securing lifetime loyal clients! Touch base regularly with monthly direct mail,  phone calls, reach out to wish them a happy birthday or congratulate them on a move in anniversary, and regularly send newsletter updates.  Your past clients will appreciate the personal touch, and be more likely to use your services again, and recommend you to others.

How to break the mold.

Maybe you find yourself agreeing with all these tips for how to stand out, but you don’t feel you have the time to make it all happen. That’s where The Referral Marketing System comes in!  A good real estate marketing system like The Referral Marketing System comes loaded with direct mail, real estate specific CRM, pre-written activity plans that will appeal to your specific audience, so you can keep in touch automatically, social media postings, and blog posts.

It’s easy to establish your online presence with The Referral Marketing System’s Realtor Websites.  They come with 16 pages of quality content, and a real estate blog! You’ll establish yourself as an expert in everything home-ownership related and prospects will see you as a reputable real estate professional.

The Referral Marketing system will keep you organized and you will be able to deliver outstanding service with less effort.  Listing and closing Activity Plans are a series of tasks with corresponding due dates. At the right date and time, the IXACT Contact CRM will remind you to take specific actions, like install a lockbox, update the MLS, or send the client a progress report, so nothing falls through the cracks when listing or closing a home.

Contact us today to try The Referral Marketing System, free for the first month.

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