Realtors: Why use Referral Marketing
17 August 2018
Direct mail is an effective marketing tactic for agents. So are email newsletters. If you want your real estate marketing to be as successful as possible, you should be doing both.
In fact, 51% of people prefer companies that use a combination of direct mail and email when communicating with them, according to a recent study commissioned by Canada Post.
Direct mail is the perfect tactic for reaching past clients. It’s an excellent tool to help ensure that they will keep you top-of-mind when it comes to their next real estate transaction or for referrals. Email newsletters are perfect for prospects that you are hoping will turn into clients.
Just remember, the messaging in your direct mail to past clients should not be the same as the email newsletters you send to prospective clients.
When sending email newsletters, you should be specific and cater your message to your audience.
For instance, prospects might not already own a home, and, therefore, they might not be interested in reading about home renovations or how to find and hire a reputable contractor.
Here are 3 email newsletter topics that will help you hook prospects:
1. Homebuying and selling decisions
A lot goes into buying a home. It’s a major investment. Prospects might feel more comfortable choosing you as their agent if you provide value to them from the start. In your email newsletters, offer information about:
This kind of information will provide value to your prospects and show them you are trying to be helpful to them in their homebuying search.
2. Why the prospect should use you as their agent
Choosing an agent is an important decision, and sometimes it’s not an easy one. You can make it as simple as possible for your prospects by sharing:
In your email newsletters, educate potential clients on what you do and place additional emphasis on your abilities, skills and specialized knowledge that will help them find and buy the perfect home.
3. The value of real estate as a long-term investment
Many potential customers are sitting on the fence and unsure if investing in real estate is right for them. Purchasing real estate is not a decision to be taken lightly. It’s a big deal, and it’s a commitment that can produce many long-term benefits.
Keep in mind that email newsletters are only helpful if they are done correctly, and they should be used in conjunction with targeted and effective direct mail.
The Referral Marketing System offers both email newsletters, direct mail, and the best real estate CRM that will help you manage your entire real estate business.
Contact us today to find out more and get the first month free.
This blog post was originally published on Inman: http://www.inman.com/2015/12/04/3-email-newsletter-topics-to-hook-prospects/