Helping Out with the Kids (And your Real Estate Referral Marketing)

As you may know — perhaps all too well — raising kids is a lot of work. So anything you can do to help your clients in this regard is going to be appreciated.”But wait a minute.” You might be saying, “I’m a REALTOR®, not a babysitter!”

That’s true. However, focusing on what you can do for a family — as their “Home Expert” — will open doors to more repeat business and should be a key component of your real estate referral marketing.

Here’s an example:

Imagine you’re hosting a Saturday morning coloring contest at a local community center. You’ve invited all your past clients and current prospects, and encouraged them to bring their friends and neighbors along as well.

It’s quite a crowd. There is no doubt that you are going to meet a number of potential new clients and referral sources at the event. And, they are going to see you as an amazingly helpful Realtor — the kind of Realtor worth doing business with and telling their friends about.

And this is in addition to the loyalty you’ll be building with past clients.

That’s a lot of business-building benefits for just a few hours of planning and hosting.

Here are a few more ideas for “taking care of the kids”:

• Book clubs
• Pumpkin carving parties
• Snowman building
• Sports themed events. (Idea: Hire a professional athlete for an hour to coach the kids.)
• Picnics
• Fireworks
• Frisbee throwing contest

If you use your imagination, you will no doubt come up with dozens of ideas for kids events.

Takeaway point: Focusing on the entire family is important for real estate referral marketing. Organizing events for kids is a great way to build client loyalty and meet new prospects.