REALTOR® Referral Marketing: 9 Tips on Asking for Referrals

21 July 2012

By Morris Real Estate Marketing Group

All Realtors want referrals. If you follow the guidelines for effective Realtor Referral & Repeat Marketing, you’ll generate an increasing flow of referrals throughout your career.

“Focus on being a “Referral Worthy REALTOR®”. Do a great job. Stay in touch. Be there when your clients need you.”

But have you ever felt uncomfortable asking a past client for a referral? You’re not alone. A lot of your colleagues feel the same way. So here are some tips for making the process of asking for referrals easier and more effective.

  • Make it clear that you want clients to refer you. Put slogans like, “We appreciate your referrals” on your website and in your marketing materials.
  • When you work with clients, let them know that your business is built primarily on referrals from satisfied clients.
  • When asking for a referral, do it face-to-face or on the phone, rather than in an email. The direct conversation will significantly increase your chances of getting a referral.
  • A client won’t recommend you if he can’t remember your name. So stay top-of-mind with your past clients, and make it easy for them to contact you.
  • Focus on being a “Referral Worthy Realtor.” Do a great job. Stay in touch. Be there when your clients – past and present – need you.
  • Don’t be a pest by asking for referrals every time you talk to a past client. Instead, focus on adding value.
  • Before asking a client for a referral, make sure they are truly satisfied with your service. Ask them for their candid feedback.
  • Always send a thank you card or small gift to anyone who sends you a referral.

In most cases, satisfied clients will be happy to give you a referral, if only you’d ask!

Takeaway point: For a Realtor, referral marketing is crucial to business growth. Be sure to ask for referrals. Make a list of past clients that you believe would give you a referral. Then contact those clients.

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