Real Estate Marketing Blog

Morris Real Estate Marketing Group’s blog is your home for up-to-date information that is vital to every REALTOR®. Visit us regularly for the latest real estate marketing tips and REALTOR® resources. The information we share is designed to provide real estate agents with the tools they need to succeed on a day-to-day basis. Our blog is constantly updated, so be sure you check back often.

Realtors here is why you should continue to blog

real estate blogToday’s post was inspired by a question posed by a realtor on Active Rain, is Blogging Dead?

Here are some reasons as to why your blogs are not getting as many views as they used to and how to overcome these issues:

  1. Issue: Competition. More and more real estate agents are blogging today, therefore there is increased and unprecedented competition in real estate blogging.

Solution: Realtors, you have to blog even more and provide more relevant and informational content in order for your posts to rank higher. If you want help with writing your blog, The Referral Marketing System offers blog posts your prospects would be interested in reading, thus making your blogging strategy easier to execute.


  1. Active Rain. I wonder if any of your blogs were featured, or perhaps were featured more times on Active Rain, getting more comments/play, increasing in reach, therefore ranking higher in Google. It’s like a snowball effect, once you are in it, it continues to multiply but to get there is not easy.

Solution: Continue to contribute and engage with members of the Active Rain community and of course write more blogs. The more you engage with the community the more they will engage with you. You need interesting content and comments in order to do that effectively.  The Referral Marketing System blog posts will help you with this.


  1. Google Algorithm. Google continues to update and change its algorithm, so SEO and SEM techniques that used to be effective and delivered great results, may not perform as well anymore.

Solution: It’s always a good idea to continue to learn how Google rankings work, and update your approach and your optimization techniques.  Staying static is simply a recipe for disaster.


  1. Social Media. How are you using/incorporating other types of Social Media?

Solution: Nowadays, being on Active Rain or Facebook is only one part of the equation.  You need to share/Like your own posts and other people’s posts in order for them to return the ‘favor’ and notice you as well. This is how you will start ranking higher in Google. See comment 3 above; the more traction you get the more it multiplies tenfold.

Also, here is a post I wrote that can help you with optimizing your overall Social Media efforts:  (and yes blogging is key, so don’t stop!)


  1. Mobile website. Is your website optimized for mobile? Don’t assume it is because someone told you it is. Pick-up your mobile phone and go to your website. What do you see? Be honest with yourself; does it look attractive and is it a website you would want to visit?

Solution: If your site is not optimized for mobile, and most websites are not, Google will punish you! Don’t forget, as a realtor, you need to be where people are, and that includes their phones.   And you need all the SEO optimization you can get.

Here is a post that will give you great information on realtor website optimization:

Takeaway Point: Realtors, don’t get discouraged. Continue to offer interesting and engaging blog content and ensure to optimize both your posts as well as your website. The rewards of a good blog will always be there, you just might not be able to see them right away. And don’t forget The Referral Marketing System can assist you with your Social Media needs, contact us today to find out how: 

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How Realtors Build Loyalty with Social Media Marketing

Social Media advice for realtorsMany people, including potential prospects and past clients, like to read real estate news and in fact they will look for this information on various websites, and social media channels such as Facebook, Twitter, YouTube, and LinkedIn.

But are they finding you there? Or are they finding some other REALTOR®?

On these sites, you need great content to attract prospects, and motivate them to learn more about you. If your competitor is showing up in front of your audience with great content, but you are not, there is a chance your competitor will be chosen over you. If you want to build loyalty through social media marketing, you need the right tools to do so. Below are three items you should regularly use to build loyalty with social media marketing:

  1. Website content

It’s a known fact that search engines love new content, but it’s hard to find enough content to continuously update your website. With The Referral Marketing System from Morris Real Estate Marketing Group, realtors are sent fresh content to post to their websites and share on their social media channels every month.

The content can be found in The Informed Home Buyer/Seller™, a professionally-written report that features advice on buying and selling real estate, as well as other tips of interest to home owners. Included in the report are two articles of high-interest to prospective clients, motivating, upbeat quotations, and eye-catching design.

  1. Blog posts

Another type of content you should regularly share on social media is blog posts. Blogs are a great way to post informative, engaging content that your prospects will be eager to read.

These are also included in The Informed Home Buyer/Seller™ on a monthly basis. You can post the articles individually on your blog. The more prospects who follow your blog the more referrals and listings you will get.

  1. Social media content 

Another challenge real estate agents typically have, is figuring out what type of posts to share on their social media channels. When prospects follow you on Twitter, Facebook, LinkedIn, and other social media sites, they expect real estate content that is helpful and engaging. So how can you make sure your content is exactly that?

Through The Referral Marketing System, each month you receive a set of ready-made social media real estate postings – also known as updates or “Tweets” – that gain the attention of your prospects. Another bonus: the website links within the updates take prospects to your blog or website, where they can learn more about your services.

The social media content offered by The Referral Marketing System is so effective that Valerie McConville, a Referral Marketing System client, says “My leads have increased by 25% because of the social media content provided with this system. There is no better marketing platform available than The Referral Marketing System and if you aren’t using it, then you should be!”

Takeaway Point: Your social media presence should not only be active, it should also be helpful and engaging. The more valuable your updates are, the more likely your prospects are to share them with their own social media friends and connections. This will help expand your brand awareness, loyalty, leads, and sales.

Learn more about the social media marketing capabilities offered in The Referral Marketing System today.

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6 Tips to help you become a successful real estate agent

6 tips for success for real estate agentsYou may be starting out your real estate career as a Rookie Realtor or you may have been a real estate agent for a few years, but have yet to figure out what it takes to succeed in the competitive real estate industry.

For that reason, we have compiled 6 tips to help you become a successful real estate agent:

  1. Write down your goals.

Creating goals and writing them down is essential to your success, not just in real estate, but also in everything you do in life.

In fact, it has been statistically proven in over 100 studies that: “people who explicitly state when and where their new behaviors are going to happen are much more likely to stick to their goals.”

You want to succeed?

Pick-up your smartphone, create a new Note, name it Goals, and type what you want to achieve. Alternatively, you can also write down your goals on a piece of paper and place it next to your computer or workspace.

Don’t hesitate.

This is a great way for you to look at your goals, be more accountable, and strive towards achieving them every single day.

  1. Maximize your productivity by using a system.

If you look at what successful real estate agents have in common you will notice it all comes down to one thing: they have a systems based approach. By utilizing a system, you will be able to reduce the time you need to spend on any given task and free up your time to work on important tasks that will bring you success.

For instance, by employing a real estate specific CRM, such as IXACT Contact offered by The Referral Marketing System, every time you have a new prospect you can easily, in one step, upload their contact information and automatically set-up  a direct mail communication, or an e-newsletter communication.  This will assure that you are kept “top of mind” with each new prospect that comes your way.  In addition, you can set up reminders for yourself to call them every 6 months, send them a happy birthday or anniversary message, and any other messages you deem important.

This entire process is easy, quick, and will be done automatically, without you having to think about it ever again.

This is how easy it is to automate your real estate business maximizing your productivity and success in the process.

  1. Invest in marketing.

The minute you decided you wanted to become a real estate agent, you essentially decided to go into business for yourself.

And guess what? Every successful business needs to have a marketing plan along with a marketing budget.

You may say to yourself ‘but I can’t afford to spend money right now, I am not making enough, so I will invest in marketing when I make a bit more.

One of the biggest mistakes any entrepreneur can make is to think that they can’t afford to invest in their own business and market themselves. In fact, it’s a catch 22; don’t market yourself and you will never make enough to spend on marketing.

Start small.  With The Referral Marketing System you can invest in your business, and it will cost you less than a monthly coffee habit.  So, start today and watch how successful your business will become. You’ll gain many more rewards than a cup of coffee.

  1. Use available free resources.

Many real estate agents don’t realize that they have access to free resources available at their fingertips.

Here are some great examples of free resources you already have but may have overlooked:

  • Successful colleagues: Look at what they do, how they do it. Learn from them; ask them for advice.
  • Brokerage: Chances are your brokerage has many resources you can access and use, all you have to do is ask.
  • Professional Organizations: You probably belong to a number of professional organizations, from your real estate board to other organizations.  Simply go to their websites and see what they have to offer. It will be a lot more than you might realize.
  1. Read.

You studied hard through your real estate course, and any other schooling you have done prior to that.  You may feel that the last thing you want to do is pick up a book and read.  Yet this is one of the best things you can do to further your real estate career.

Still not convinced? Here are some reasons to convince you to start reading today:

  1. It’s an Idea Generator. Reading will help you generate new ideas for your real estate business.
  2. Helps you De-stress.  Reading has been proven to help people relax and reduce stress.
  3. Motivation. Reading will motivate you to reach new levels of success.

In fact, by reading online, on a tablet, or an e-reader you can often read for free.  Here is a link to the top 10 business books you can read for free today:

  1. Network.

As a real estate agent you should always be looking for ways to expand your professional network. Do not just keep a list of the typical service suppliers – such as lawyers, lenders, home inspectors, contractors, and movers.

Think outside the box. Make your list comprehensive. In other words, make it a real resource for your clients.

Beyond the obvious, here are some potential service providers you should consider for your professional network:

  • Home theater installers.
  • Restaurant owners.
  • Banquet halls.
  • Caterers.
  • Florists.
  • Wedding planners.
  • Health clubs.
  • Computer technicians.
  • Insurance agents.
  • Spas.
  • Medical walk-in clinics.
  • Dentists.
  • Orthodontists.
  • Decorative design painters.
  • Golf shops.

Takeaway Point: Real Estate agents, if you want to succeed you need to write down your goals, employ systems, invest in marketing, read, and network. Start today with The Referral Marketing System and you will be closer to success than you realize!

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