Realtors: Why use Referral Marketing
17 August 2018
How do you increase the number of real estate referrals you get from your past clients?
One of the most effective ways is to sponsor a sports team, arts camp, competition or other kid’s event.
Here’s how it works:
Let’s say you decide to sponsor a baseball team. The benefits of sponsorship extend well beyond just getting your name printed on the back of the jerseys.
As a sponsor, you’re building loyalty among those clients whose kids participate in the activity. You’ll be generating more real estate referrals, too. Imagine the impact of a client sitting in the stands saying to the parent next to her, “the sponsor of our team is my real estate agent!” News of a helpful professional travels quickly among groups.
And here’s an idea: At the end of the season, organize a party for the kids — and get those kids to invite their friends along too. (Those friends will, of course, bring their parents.)
Finally, be sure to send a team picture to everyone in your Referral & Repeat Marketing database.
Takeaway point: Sponsoring a kid’s event once a year will not only build loyalty among your past clients, but will also present you as the kind of REALTOR® that dozens of people will want to use.