REALTORS: Expand your Professional Network

20 October 2014

By Morris Real Estate Marketing Group

Group of workers people.REALTORS as busy professionals, you work hard to attract new potential clients into your Referral and Repeat Marketing database; therefore you should not neglect another great source of referrals: Your professional network.

As you may already know, your professional network is that group of professionals in the greater home industry to whom you regularly refer clients – and who, hopefully, also refer clients to you as well.

Why is having a large professional network so important?

There are two main reasons:

  1. The first one is obvious. These professionals can send a lot of business your way! So, keep them in your Referral and Repeat Marketing database so they are reminded that you are a knowledgeable and professional real estate agent who appreciates referrals.
  2. The second reason to maintain your professional network is just as significant. You provide a valuable service to your clients when you recommend the right professional for their needs. They see you as a well-connected and helpful realtor, which makes them more likely to become loyal to you.

So always look for ways to expand your professional network. Do not just keep a list of typical service suppliers – such as lawyers, lenders, home inspectors, contractors, and movers. Think outside the box. Make your list comprehensive. In other words, make it a real resource for your clients.

Beyond the obvious, here are some potential service providers you should consider for your professional network:

  • Home theater installers.
  • Restaurant owners.
  • Banquet halls.
  • Caterers.
  • Florists.
  • Wedding planners.
  • Health clubs.
  • Computer technicians.
  • Insurance agents.
  • Spas.
  • Medical walk-in clinics.
  • Dentists.
  • Orthodontists.
  • Decorative design painters.
  • Golf shops.

Takeaway Point: Always be on the lookout for professionals you can add to your Referral and Repeat Marketing database. Your efforts will pay off in more real estate referrals and repeat business.

Related Blog Articles

Realtors: Why use Referral Marketing

17 August 2018

Ask us about our special offer!

Fill out the form or call us 1.800.308.6134 for a no obligation, introductory conversation.

Contact / Popup Form - Website Other