Realtors: Why use Referral Marketing
17 August 2018
As a Realtor, you know searching for real estate-related information on the Internet has become an important part of the home buying process. Whether it’s to find an agent, view listings or educate themselves about real estate, home buyers are exploring online content more frequently to find what they need. According to the 2014 Profile of Home Buyers and Sellers, as shared by the National Association of REALTORS®:
Having a real estate agent website makes it possible to supply these potential clients with information they are searching for and establish a connection in doing so; however, if that is not enough, here are five specific reasons why all Realtors should have a personal website:
1. Realtor Websites Are Great Resources for First-Time Home Buyers
As previously stated, 12 percent of home buyers start their journeys with an online search to learn about the overall home buying process. A personal Realtor website is a great channel to attract and educate potential clients who are new to real estate. Specifically, Realtors should try to include a blog on their site. A blog is an ideal platform for sharing helpful content, and it can also help you generate top of mind awareness with your website visitors.
For example, first-time home buyers might conduct searches based on the following questions:
Providing thoughtful answers and advice in these areas can help establish your credibility, which is crucial to building relationships with potential home buyers. While those who are in education-mode may not be prepared to commit to a Realtor or a property just yet, your shared expertise will help keep you ‘top of mind’ with potential clients, once they are ready to move forward in the home buying process.
2. Realtor Websites Help Leverage Local Searches
One major advantage of the Internet in relation to real estate is that it allows home buyers to quickly and easily seek out agents and/or properties by location. Having a personalized website enables you to optimize for any local searches home buyers choose to conduct. For example, a person looking to buy a home in Orlando, Florida might opt to narrow down their results by doing a search for “realtors in Orlando” instead of just “realtors” or even “realtors in .”
By making sure your website content includes the city and state in which you work, you will be better able to attract clients looking to purchase a home in your area.
3. Realtor Websites Help Establish Your Personal Brand
While it is important to share your industry expertise, it is equally as important to share your personality, or, personal brand. This is a great way to differentiate yourself from competing real estate professionals and connect with prospective clients on a deeper level. For example, home buyers with children are likely to relate to agents who have families of their own. Individuals looking to downsize may gravitate toward Realtors who express their passion for working with “empty-nesters.”
An agent website offers a great platform for sharing who you are, what you value, and anything else that makes you unique or relatable. Develop an “About” section to display:
In addition to the above information, you can also post testimonials from past clients to help verify your reputation, as well as links to your social media channels.
4. Realtor Websites Can Support Automatic Lead Capture
In addition to attracting prospects, a real estate agent website is ideal for efficiently capturing high-quality leads. This is made possible by incorporating online contact forms for buyers or even sellers who come to your site and are interested in learning more about your services. Each time a form is completed, you will receive an email notification so that no lead goes unnoticed.
Capturing leads through an integrated website also enables you to automatically add new contacts to your contact management system, like the one offered through our Referral Marketing System, or assign them to an email nurturing campaign.
5. Don’t Miss Out on Digital Leads
By having your very own real estate personalized website, you can grow your online audience and personal brand, and begin capturing quality digital leads. Then use The Referral Marketing System to make sure you’re communicating with the right leads at the right time with the right message.
From connecting with first-time home buyers, to showing off your personality, to CRM and email marketing integration, it is clear that having a personalized Realtor website holds many advantages. In fact, not having one is likely to put you at a great disadvantage as you run the risk of losing business to competitors who have an established digital presence.
By having your personal website you will:
Learn more about the benefits of starting a website, or find out how Morris Real Estate Marketing Group can help you quickly and easily set up a customized, mobile-friendly real estate agent website as part of our Referral Marketing System. A customizable website is included at no extra cost for all subscribers to our Referral Marketing System.
Contact us today to find out more.