Embarking on a career in real estate is exciting, challenging and nerve-wracking! As with any new venture, the path to success may be a bit bumpy. To help you smooth out that path, we’ve compiled the top five marketing myths that cost new agents time and money, and cause major headaches.
Top 5 Real Estate Marketing Myths That Cost Rookie Realtors Time and Money
There are two parts to this myth. The first is believing that a website is the beginning and end of an online marketing strategy. The second is assuming that bigger means better. A website should serve one primary goal: help you capture and convert leads. Read this article to learn more about what your real estate website must have (and doesn’t need) to help you accomplish this.
While buying leads can be an effective strategy, it’s important to understand that buying leads does not automatically translate into buying sales. There is risk involved, especially when starting out; capital is precious, and experience is minimal. Read this short article about turning real estate leads into listings.
3. Real Estate Marketing Myth #3: Your Family and Friends Will Hire You
While every circumstance is different, the fact is, it’s not likely that you can rely on your inner network for fast and easy sales. While your family and friends may not hire you to help sell or purchase their property right away, doesn’t mean that they cannot be helpful if you include them in your formal real estate referral marketing strategy. Read these 3 tips for getting your family and friends to help you generate leads.
4. Real Estate Marketing Myth #4: Geographic Farming is Dead
Every day there seems to be a new and exciting way to attract the attention of potential prospects. And with every new social media site or app that’s touted as the latest and greatest, it’s natural to assume that the old way of doing things is no longer relevant.
The truth is, geographic farming is one of the simplest and most cost-effective components of a successful real estate marketing system. Read this short article to learn how to make geographic farming work for you.
5. Real Estate Marketing Myth #5: I Will Reinvent the Wheel!
Nothing derails a real estate career faster than failing to learn and master core marketing and sales techniques that are time-tested and approved by those at the height of success. Read this short article to learn the tried and true real estate marketing methods used by top agents.
Now that we’ve covered the Top 5 real estate marketing myths that cost new Realtors money, we’d like to help you save even more! We’re offering North America’s #1 referral marketing system FREE* for six months to real estate agents who have been in business for less than a year! Learn more about our Rookie Realtor Program.
“The Referral Marketing System, Rookie Realtor offer, has been a tremendous help in my first year in real estate. So far 60% of my business has come from referrals. This system will continue to help me grow and become more successful in real estate.”
~Carol Edwards, HomeLife Benchmark Realty Corp.
*Terms and conditions listed on website.