IDX stands for Internet Data Exchange; it’s a system that allows REALTORS® to display the most comprehensive and up-to-date property listing information on their own Agent Website.
Established by the National Association of REALTORS®, IDX is a policy where brokers exchange permission to display one another’s listings on the internet. Although IDX is a policy, the term is also commonly used to refer to the data feed of real estate listings provided by an MLS® System.
National portal sites like Zillow and Trulia do not use IDX. Instead, they receive listings from brokers via syndication, and in limited cases, from MLS® Systems. As a result, the listing information on these sites is not as comprehensive or as up-to-date as IDX.
An IDX website is a win/ win for real estate agents and their prospective customers. REALTORS® get their most appealing listings featured online in front of prospective buyers, and buyers get access to the most reliable, up-to-date information about the homes they’re interested in.
Incorporating up-to-date listings on your REALTOR® Website is a powerful way to generate leads online and offer a positive user experience to your website visitors.
We offer two IDX options for your REALTOR® Website, IDX Standard and IDX Professional. Learn more about the IDX features that are available and choose which one is right for you.