REALTORS as busy professionals, you work hard to attract new potential clients into your Referral and Repeat Marketing database; therefore you should not neglect another great source of referrals: Your professional network.
As you may already know, your professional network is that group of professionals in the greater home industry to whom you regularly refer clients – and who, hopefully, also refer clients to you as well.
Why is having a large professional network so important?
There are two main reasons:
- The first one is obvious. These professionals can send a lot of business your way! So, keep them in your Referral and Repeat Marketing database so they are reminded that you are a knowledgeable and professional real estate agent who appreciates referrals.
- The second reason to maintain your professional network is just as significant. You provide a valuable service to your clients when you recommend the right professional for their needs. They see you as a well-connected and helpful realtor, which makes them more likely to become loyal to you.
So always look for ways to expand your professional network. Do not just keep a list of typical service suppliers – such as lawyers, lenders, home inspectors, contractors, and movers. Think outside the box. Make your list comprehensive. In other words, make it a real resource for your clients.
Beyond the obvious, here are some potential service providers you should consider for your professional network:
- Home theater installers.
- Restaurant owners.
- Banquet halls.
- Wedding planners.
- Health clubs.
- Computer technicians.
- Insurance agents.
- Medical walk-in clinics.
- Decorative design painters.
- Golf shops.
Takeaway Point: Always be on the lookout for professionals you can add to your Referral and Repeat Marketing database. Your efforts will pay off in more real estate referrals and repeat business.