Realtors: Why use Referral Marketing
17 August 2018
Have you ever felt like a hamster on a running wheel? You’re working hard and doing a lot of things, but don’t seem to be getting anywhere?
Most real estate agents have had days like that. Or weeks. Or even months! The good news is, there are practical ways to manage your workload better so you’re more productive, feel less rushed, and get a clear sense that you’re moving forward.
Let’s take a look at three of those strategies.
The first involves how you spend your time.
Ideally, you should be focusing on activities where you shine and that have the biggest payoff. For you, that may include listing presentations, negotiating, hosting viewings and open houses, and following-up with real estate prospects.
However, if you’re bogged down in other tasks, such as writing content for your blog or running a stack of newsletters to the post office, that takes time away from your prime activities. As a result, you can quickly become overwhelmed, fatigued and — like that hamster — feel you’re spinning your wheels.
There are two ways to deal with this.
One, is to outsource some of those tasks to an assistant. Two, is to use a good real estate marketing system that does most of the work for you: writing, design, printing, mailing, CRM, and more. For example, a done-for-you client referrals system can mail a real estate newsletter — personalized with your message and containing helpful updates, news and articles — to your past clients every month, and even automatically prompt you when to call, visit, or send an anniversary call.
That will not only get you more real estate referrals, it will also free a dozen or more hours from your schedule each month.
The second strategy involves scheduling.
It may seem old-fashioned, but maintaining a calendar and task list helps you “see” your week and plan accordingly. It also helps you avoid situations where you’re scheduled too tight, and identify periods where you have extra time — to door-knock a new neighbourhood, for example.
A calendar and task list are also the ultimate planning tools. According to an article in lifehack.org, one hour of planning can save you hours while helping you achieve more.
Finally, the third strategy involves focus.
Where can you improve results? Asking yourself that question will help you focus more on activities that get you more leads and real estate referrals. For example, you might:
When you’re focusing on activities that get you better results, you become more motivated.
Bottom line: Managing your workload better pays dividends by way of results, energy and even happiness. So, give these strategies a try.