Realtors: Here is How to Qualify Website Leads Easily

29 December 2014

By Morris Real Estate Marketing Group

lead generationReal estate agents, you have a website, which hopefully generates potential leads for you. However, not all these leads are of high quality. In fact, a significant portion may only have a casual interest in buying or selling a home – “tire kickers” as automotive salespeople often say. You do not want to waste time following up on poor quality leads.

So what is the solution? Add qualifying questions to your website response form. This form is the online information that website visitors provide when they sign up for your free report.

For example, let us say you offer a free guide on your website called, “25 Home Staging Secrets That Help Sell Your Home Faster.” When a prospect visits your website, they fill out a form to download the document.

In addition to the basics – full name, address, phone number, and email address – you can also require the prospect to answer two or three qualifying questions. Here are some sample questions you can ask:

What has prompted you to decide to buy or sell a home?

Have you arranged for a pre-approved mortgage?

How did you hear about us?

Answers to these questions will not only help qualify the prospect, but also give you valuable information that you can use when you follow-up.

“Wait a minute!” You might be saying. “Would these questions reduce the number of leads I get from my website?” Yes, they might. But the leads you will receive are more likely to be quality prospects… the kind that turn into listings. 

Takeaway Point: Consider putting qualifying questions on your website form. It is better to focus on a few good quality leads than dozens of poor quality ones.

Learn more about the real estate specific mobile websites we now offer through The Referral Marketing System.

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