17 August 2018
Imagine that a homeowner in a community you’re targeting is thinking of selling. He finds out about you — because you have a great real estate marketing system! — and decides to visit your website to learn more.
What happens next is going to play a big role in whether or not you get the lead.
If the prospect is impressed by what they see and read on your website then, chances are, you’ll get an enquiry. But if they aren’t then that lead is lost. Maybe for good.
Fortunately, there are many simple improvements you can make to your real estate agent website that will maximize lead generation. Here are just a few:
- Make sure your website looks great on a mobile device. You’ll want to check that your site has a “responsive design”, which means the layout automatically changes to accommodate smaller screens. On average, more than 39% of people in North America access the internet via their phones or tablets. You don’t want them to have to squint to see your website!
- Keep your blog up-to-date. Regularly posting valuable content on your blog shows prospects that you’re an expert at what you do. A great blog is proven to keep people on your site longer, which boosts the chances they’ll become good prospects for you. You can generate even more real estate leads by posting social media updates that link back to your blog.
- Make contact information easy-to-find. It may seem like a minor annoyance, but studies show that people become quickly frustrated if they have to work to figure out how to reach you. So make sure your phone number, email address, and other contact information is obvious on your website.
- Use lead capture forms. Even if a prospect is interested, they may not call or email you right away. That robs you of the opportunity to follow-up. Lead capture forms solve this problem. You can set them up for buyers, sellers and other types of prospects you’re targeting. A lead capture form can easily double your website lead generation.
- Get IDX integrated into your real estate website. This enables you to display listings on your website so prospects don’t need to go anywhere else for that information. Not only does IDX keep prospects on your site longer, it further positions you as the real estate agent who is active and on the front lines of helping clients buy and sell homes. It sends the right message.
Any one of these tweaks can get more real estate leads coming in from your website. Imagine if you implemented them all?