17 August 2018
To generate more real estate leads, you want to work with a real estate marketing company that knows what they’re doing, is dedicated to your success, and can help you build a thriving career.
One criteria you should be looking for is experience.
After all, if you wanted to learn how to play the guitar, who would you choose to teach you? Someone who just learned the three basic chords? Or an experienced guitarist who has a proven system for showing you how to play like Eric Clapton in 90 days?
The answer is obvious—experience matters.
So, when it comes to selecting a real estate marketing company, what categories of experience should you be seeking?
Let’s take a look…
- Experience working with real estate professionals There are a lot of companies out there offering marketing services. However, most work with a wide range of businesses. That would be fine if you were like most businesses. But you’re not. As a real estate agent, you’re unique. Marketing your services to generate real estate agent leads and cultivate client referrals takes a specialized approach.One-size-fits-all won’t fit you.That’s why it’s crucial you choose a marketing company that focuses on helping real estate agents succeed.
- Knowing what really works What is the ideal frequency for a real estate newsletter? What’s the best way to boost leads from a geographic farm? How often should you call or visit a past client to maximize referrals?You don’t want to choose a real estate marketing company that has to guess at those answers. You want to work with one that knows — a company that works with thousands of agents and sees the results.What working with an experienced real estate marketing companygives you is clarity and confidence. You get clarity in knowing which tactics will help you reach your goals, and confidence that you have the best real estate marketing system to get there.
- Experience running real estate marketing systems An effective real estate marketing program has a lot of components. Take a real estate geographic farming newsletter, for example. It requires a results-focused strategy, original high-interest content, eye-catching design, printing, and mailing — every month!And each of those ingredients to geo farming success need to be implemented at the highest level of excellence. Only an experienced real estate marketing company can assure you of that.
- Years in business There is a downside to working with real estate marketing companies with less than a decade of experience. You risk becoming a “learning moment” for them! They make a mistake that they couldn’t anticipate — due to lack of experience — and you pay the price. Working with a real estate marketing company with decades of experience reduces that risk. Since they’ve already been around the block a thousand times, they know what works and have honed their marketing systems to get you results.
Bottom line: When looking for real estate marketing help, you need to consider a lot of things. Experience is definitely one of them!
If you’d like to learn how we rate among real estate marketing companies in these four categories of experience, find out here.