Realtors: Why use Referral Marketing
17 August 2018
Imagine you meet someone at a client appreciation event you’ve organized. It’s a friendly conversation, but when the topic of real estate agents comes up, that person says, “Well, all agents are pretty much the same, aren’t they? After all, they all sell homes. They all help you buy a new home. There’s no major difference between one and another.”
How would you react?
You’d probably feel that person is seriously mistaken! That’s because you know there can be huge differences between agents. If a homeowner chooses the wrong real estate professional for her sale, the consequences can be devastating.
Some agents think all real estate marketing companies are pretty much the same. In a similar conversation, one of these agents might say, “Well, most real estate marketing companies do social media, help you with your website, claim to generate real estate leads for you. They all offer pretty much the same services.”
But just as choosing the wrong agent can turn a sale into a nightmare for a homeowner, working with the wrong real estate marketing company can cost you money, time and opportunities — while slamming the brakes on your career.
You could probably add more questions to that list. The point is, just as all agents are not similar, all real estate marketing companies are not the same. There are significant differences between such firms, which is why choosing the right real estate marketing company to partner with is so important.