Realtors: Why use Referral Marketing
17 August 2018
Want to discourage a prospect from ever listing with you? That’s easy. Simply contact them repeatedly and ask, “Are you thinking of selling your home?” Do that over and over again, and it’s a virtual certainty any prospect — or resident of your real estate geographic farm — will not want to hear from you again.
Why is that?
When your real estate marketing focuses on spouting variations on “Want to sell your home?” the prospect sees you as merely an agent who wants the listing and is willing to be a pest to get it.
Who would want to work with an agent like that?
Yet, you do need to occasionally assess whether or not a prospect is planning to sell. After all, if something has changed in their situation and they’re planning to list next month, you don’t want to miss that opportunity.
So, with that in mind, here are five ways to make that assessment without being a pest.
These questions help reveal the prospect’s intentions regarding selling while positioning you as the caring and helpful agent.
By the way, did you notice how focused these approaches are on building the relationship? That’s key. When your real estate marketing (including real estate geographic farming) builds the “know, like and trust” factor with prospects, the walls go down. Prospects increasingly see you as the go-to agent — their agent — who they feel comfortable talking to because they know you have their best interests in mind.
Want to turbocharge your relationship marketing? Our automated real estate marketing systems for client referrals and real estate geo farming can help you generate more leads and referrals from prospects who see you as the agent-of-choice. Questions? Ask us.
P.S. Want more scripts? Check out these articles:
Sales Scripts for Canvassing a Neighbourhood
3 Sales Pitches for Overcoming Objections
Getting Prospects to Say YES to Your Email Campaigns
How to Ask for Real Estate Referrals with Confidence and Professionalism