Real Estate Marketing Blog

Morris Real Estate Marketing Group’s blog is your home for up-to-date information that is vital to every REALTOR®. Visit us regularly for the latest real estate marketing tips and REALTOR® resources. The information we share is designed to provide real estate agents with the tools they need to succeed on a day-to-day basis. Our blog is constantly updated, so be sure you check back often.

Real Estate Conferences by State

ConferencesReal Estate Conferences by State and conventions are always great places to make connections, learn new REALTOR® marketing and sales skills, and stay current on industry trends. Below you will find a list of real estate conferences by state for the remainder of 2012 into the spring of 2013.

Real Estate Conferences in Alabama

58th Annual Real Estate Salesmanship & Education Conference: February 13-15, 2013

Real Estate Conferences in Arizona

Real Estate Trends Day: January 26, 2012
Arizona Association of Realtors Winter Conference: April 8-11, 2013

Real Estate Conferences in California

Benjamin S. Crocker Symposium on Real Estate Law and Business: October 30, 2012
RealShare APARTMENTS: October 24, 2012

Real Estate Conferences in Colorado

2012 Green Building Summit & Expo: October 23, 2012
Commercial Interior Architecture & Design Conference: November 7, 2012
10th Annual Property & Facility Management Conference: February 19, 2013

Real Estate Conferences in Connecticut

11th Annual CT REALTORS® Leadership Conference: November 27-28, 2012

Real Estate Conferences in Delaware

Delaware Association of REALTORS® Convention: October 11, 2012

Real Estate Conferences in Florida

Real Estate Trends Conference: October 24-26, 2012
REALTORS® Conference & Expo: November 9-12, 2012
2013 Bergstrom Center Real Estate Trends & Strategies Conference: February 21-22, 2013

Real Estate Conferences in Idaho

IAR 2012 Business Conference: October 3-6, 2012
IHFA Conference on Housing and Economic Development: October 9-10, 2012

Real Estate Conferences in Illinois

IAR Fall Conference & Expo: October 2-4, 2012
IAR Spring Conference & Expo: May 8-9, 2013

Real Estate Conferences in Indiana

2013 IAR Legislative Conference: January 29, 2013

Real Estate Conferences in Kansas

KAR 2012 Education Expo and Conference: October 10-12, 2013

Real Estate Conferences in Kentucky

2012 KAR Leadership Conference: November 30-December 1, 2012

Real Estate Conferences in Louisiana

Commercial Development Conference: October 16, 2012

Real Estate Conferences in Maine

2012 Annual Fall Networking Social: October 25, 2012
2013 Annual Forecast Conference & Member Showcase: January 24, 2013

Real Estate Conferences in Maryland

Annual Conference: September 9-11, 2013

Real Estate Conferences in Massachusetts

7th Annual Commercial Real Estate Conference: October 2, 2012

Real Estate Conferences in Michigan

2012 MAR Convention & Expo: October 3, 2012

Real Estate Conferences in Mississippi

MAR 2012 Convention & Expo: October 16-18, 2012

Real Estate Conferences in Nebraska

96th Convention & Exhibition: April 15-17, 2013

Real Estate Conferences in Nevada

RE/MAX 2013 Convention: February 25-28, 2013
ITRA Global 2013 Spring Conference: April 5-7, 2013

Real Estate Conferences in New Jersey

Governor’s Conference on Housing and Economic Development: October 16-17, 2012
Triple Play Convention & Trade Show: December 4-6, 2012

Real Estate Conferences in New York

2012 Fall Business Meeting: September 30-October 3, 2012
NYC Real Estate Expo: October 18, 2012
Triple Play Convention & Trade Show: December 4-6, 2012

Real Estate Conferences in North Carolina

2013 UNC Real Estate Conference: April 18, 2013

Real Estate Conferences in Ohio

Convention Expo: October 2-4, 2012
CSU 2nd Annual Real Estate Conference: October 3, 2012

Real Estate Conferences in Oklahoma

Education Conference & Trade Show: October 17-18, 2012

Real Estate Conferences in Tennessee

Middle Tennessee REALTORS® Convention: October 18, 2012

Real Estate Conferences in Texas

RE/MAX of Texas Convention: January 27-28, 2012

Real Estate Conferences in Vermont

VAR 2012 Conference & Expo: October 2-3, 2012

Real Estate Conferences in Virginia

VCU Real Estate Trends Conference: October 9, 2012

Real Estate Conferences in Washington

Education Conference & Trade Show: October 16-17, 2012
2013 Leadership Conference: October 24-26, 2012

Real Estate Conferences in West Virginia

WVLA Annual Conference: October 19-21, 2012

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Watch Our Real Estate Referral Marketing System in Action

At Morris, we’re proud of The Referral Marketing System. It is the only comprehensive turnkey real estate marketing system of its kind currently on the market. We can go on and on about all of the amazing features that make up The Referral Marketing System. We will gladly talk all day about our professionally designed and written direct mail and email marketing solutions. We would be more than happy to tell you all about our effective and groundbreaking social media marketing, real estate contact management, and our amazing Idea Hotline.

We will also gladly tell you how our real estate Referral Marketing System has helped thousands of REALTORS® across the United States and Canada. Did you know that agents who use our real estate Referral Marketing System earn an average of 15 sales from every 100 certified contacts annually? These Realtors are earning additional tens of thousands of dollars each year thanks to The Referral Marketing System.

But why would we talk about it when you can witness The Referral Marketing System in action? Watch the video below to see what we’re talking about.

You can learn more about The Referral Marketing System on our site or you can contact us today to get your first month of The Referral Marketing System for free.

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Provide a “Total Quality Experience” to Drive Real Estate Referrals

You’ve done what you suspect is a great job for your clients. You’ve found them a wonderful new home that falls within their price range. You’ve helped them sell their current property for a decent price. And, overall, the transaction went through relatively smoothly.

“Don’t be fooled into thinking that excellence in a couple of key areas compensates for shoddiness in others. It doesn’t.”

So these clients will probably call you again to handle their next move and, in the meantime, wholeheartedly recommend you to their friends and neighbours, right?

Well, maybe not.

There’s more to a client’s experience than just a successful transaction.

In fact, these days, if you provide anything less than a “total quality experience” you risk not building loyalty with that client and, as a result, losing all those potential real estate referrals and repeat business.

So take a close look at all the ways you interact with and serve your clients. Ask yourself, “Am I doing everything possible to ensure my clients have the best experience working with me?” If not, create a list of things you can improve.

Don’t be fooled into thinking that excellence in a couple of key areas compensates for shoddiness in others. It doesn’t. An agent who thinks, “Sure, I’m slow at returning phone calls. I’m busy! But in the end I always get a great price for my clients’ homes,” is heading for trouble.

Clients remember frustration more than results. You might get them top dollar for their property, and in many respects they’ll be grateful, but a client never forgets the irritation of trying to reach you and not getting a call back. Even if they do recommend you, they’ll do so with a caveat: “Be warned. He’s slow to return phone calls!”

You certainly don’t want that to happen.

So focus on providing every client with a total quality experience. That may take a little extra work, but your efforts will pay off with more repeat business and real estate referrals.

Takeaway point: List three ways you can improve the experience clients have with your services. Then implement them.

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Attract More Real Estate Referrals by Being a Sponsor

How do you increase the number of real estate referrals you get from your past clients?

One of the most effective ways is to sponsor a sports team, arts camp, competition or other kid’s event.

“send a team picture to everyone in your Referral & Repeat Marketing Database.”

Here’s how it works:

  • Ask your best past clients which type of activities their kids participate in regularly. Activities could include a baseball team, drama club, riding camp, band, fun run, etc. (There are probably dozens of such events or programs in your community.)

  • Pick two or three activities that are the most popular amongst your clients.

  • Contact the people who organize these events and ask about sponsorship opportunities.

  • Pick one event and be the sponsor.

Let’s say you decide to sponsor a baseball team. The benefits of sponsorship extend well beyond just getting your name printed on the back of the jerseys.

As a sponsor, you’re building loyalty among those clients whose kids participate in the activity. You’ll be generating more real estate referrals, too. Imagine the impact of a client sitting in the stands saying to the parent next to her, “the sponsor of our team is my real estate agent!” News of a helpful professional travels quickly among groups.

And here’s an idea: At the end of the season, organize a party for the kids — and get those kids to invite their friends along too. (Those friends will, of course, bring their parents.)

Finally, be sure to send a team picture to everyone in your Referral & Repeat Marketing database.

Takeaway point: Sponsoring a kid’s event once a year will not only build loyalty among your past clients, but will also present you as the kind of REALTOR® that dozens of people will want to use.

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6 Little Mistakes That Can Kill a Real Estate Listing Presentation

When it comes to turning a prospect into a client, there are few activities more important than the real estate listing presentation. After all, you usually get only one shot at impressing the prospect and convincing him or her that you’re the right choice.

The last thing you want is some little mistake or oversight putting the kibosh on the whole thing.

“For some prospects, buying or selling a home is the biggest decision of their lives”

Yet, that’s exactly what can happen if you’re not careful. In fact, there are some little mistakes you may not even realize you’re making in your presentations. Here are a few examples:

1. “Selling” rather than listening. Most prospects are turned off by REALTORS® who hard pitch their services. Instead, find out the prospect’s needs and aspirations first. Then explain how your services address those concerns and desires.

2. Giving a “canned” presentation. A listing presentation isn’t a Broadway show. You can’t give the same performance every night. You must tailor each presentation to what the prospect wants to accomplish.

3. Being late. You can have the best excuse on the planet for arriving at a prospect’s home 20 minutes late. They may even forgive you. But you’ll still leave the impression that your time is more important than theirs. Always be on time.

4. Not taking notes. Even if you have an exceptional memory, take good notes. If you don’t, prospects might think that you’re not really listening to their wishes and concerns.

5. What’s that smell? If you just ate a garlic-smothered hamburger or smoked a cigarette, you may not notice the odor. But your prospect probably will! Don’t let a nasty smell be the first impression you make!

6. Looking disorganized. For some prospects, buying or selling a home is the biggest decision of their lives. If your presentation looks sloppy – if loose papers are falling out of your binder or if you can’t find your pen – then they’re not going to have a lot of confidence in your ability. Always be the organized professional.

Takeaway point: Don’t let little mistakes ruin an otherwise solid real estate listing presentation.

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